Why We Reinvented High Heels

You know that moment after a party, heels in hand, feet sore, wondering if elegance always comes at a cost? We used to feel that too. For decades women have tiptoed around the pain that comes with classic pumps, as if discomfort was just the price of looking sharp. At Joan Oloff, we took that frustration and turned it into fuel. Our founder, Dr. Joan Oloff, grew up around shoes but spent her days treating women’s feet, shocked at what traditional heels could do to someone’s health. So, we asked: what if the perfect heel already existed—but society forgot to make it kind?

Podiatrist Designed Heels, Reimagined

Podiatrist designed heels sound technical, but for us, it’s almost personal. We build every pair from the inside out, starting with support, never skimping on grace. Take our Chloe black heel. Beneath that simple, almost Audrey Hepburn-like exterior, you’ll find hidden architecture: custom-contoured insoles, soft padding that doesn’t flatten, and a design that cups the heel just so. The difference? You’re standing taller and feeling lighter—no cab hailing in bare feet. There’s nothing revolutionary about wanting to feel good and look good. But most brands never try. We couldn’t help ourselves.

Technology That Cares for You

We don’t believe in gimmicks, just careful solutions you’ll actually notice by the third hour of wearing our heels. Our patent-pending comfort system is something we developed out of years working with biomechanics and, honestly, a lot of listening to women complain over coffee. By redistributing pressure away from the balls of your feet and building up real arch support under luxuriously soft linings, our shoes help prevent the fatigue and pinching that used to be the norm. Call it comfort science—a mouthful, but you’ll remember it when you find yourself dancing an entire night instead of searching for a chair. If you’ve considered giving up heels for good, that’s exactly the moment we want to reach you.

Italian Craftsmanship Meets Anatomical Precision

We fell in love with the idea of a shoe that’s both smart and undeniably beautiful, the kind you reach for whether you’re heading to a meeting or a gallery opening. Our Celine black heel is made in Italy with the sort of craftsmanship that takes decades to master. Every seam hugged tight, every curve gentle, and all of it shaped by our understanding of the way a woman really walks. What happens when you blend artisanal tradition with medical know-how? You stop thinking about your feet at all. You just float out the door, as if those shoes have always belonged to you.

Shoes That Celebrate Women

In the end, we make these shoes for women whose days are busy and whose expectations are high. We want elegance with real backbone, shoes that don’t let us down when we have a train to catch or a room to command. Our collection runs from playful pumps to smart booties, but the message underneath doesn’t change. Every detail is a nod to decades of listening, learning, and caring. When you slip on a pair of our podiatrist designed heels, you get much more than comfort. You get permission to trust your own two feet again. And really, isn’t that what style should deliver?