A Bloomie's Girl's Dream Come True
As a little girl growing up in New York, Bloomingdale’s represented more than just a department store to me. It was emblematic of what I aspired to be: a stylish...
Press
Not all flats are created equally
Dear JO Customers, I originally got into the shoe business to give high heel wearers a better, healthier option. However, I’ve always known there was a better way to make...
Life is Like a Box of Chocolate
I write this on the train back to Rome after a long day at the factory. Trains provide the perfect vehicle to sit and reflect! After a 10-hour day working...
Fashion Fights Arthritis Runway Fashion Show
This past week, we were invited to participated in a runway show held at the Fairmont Hotel in San Francisco. The Arthritis Foundation had approached me with the opportunity...
Milan, Italy is a Special City with Special People: Meet Barbara!
Without a doubt, traveling and meeting people from other countries is the most rewarding part of this journey. Milan is one of the great centers for the arts, and fashion....
Why Flexible Heels are Wrong!
Many women believe that heels should be flexible under the ball of the foot, but actually the opposite is true! Many women have come to believe that high heels will...
I Did Not Choose To Be In The Shoe Business, It Chose Me!
My dad grew up in Williamsburg, a neighborhood in Brooklyn, NY in the 1920s, long before Williamsburg became the uber trendy town it is today. He and his three brothers,...
Now Trending: Navy
Navy is one of the best neutral colors but unfortunately it’s both underused and underappreciated. Aside from a pair of dark wash denim or for the use of nautical stripes,...
Annie Flat: 4 Ways for Fall
One of our favorite styles of the Fall/Winter 2016 collection is the super trendy lace-up ballet flat: Annie. Handmade in Italy with our patent-pending insole technology, this flat is not...
New Styles for Fall/Winter 16
August is well underway and new styles have hit the Joan Oloff website! We’re very proud of our new collection and are incredibly excited to share it with you this...
Good Morning America Recap
On Monday morning Dr. Joan Oloff was interviewed by Good Morning America on high heels, foot health, and rethinking fashion’s approach to heels. On traditional women’s heels, Dr. Oloff says...
Fall for “Annie”
Our Fall/Winter 2016 collection is making it’s in and this week we want to introduce you to one of our favorite flats of the season: the “Annie”. A trendy lace-up...
Fall/Winter 2016: What to Expect
The new Fall/Winter collection of Joan Oloff shoes will be making its debut this August and we can’t wait to show you what’s in store! The collection combines trending styles and...
Secrets, Tips, and Go-To Tricks?
Women are known to do crazy things in the name of fashion. Wearing sky high heels and dealing with the pain they cause is no exception. We've rounded up some...
WCW: Serena Williams
It’s difficult to imagine a more impressive athlete and human being than Serena Williams. Whether she’s admired for the way she dominates on the court or her advocacy for women’s...
Joan Oloff Shoes: A Woman's Journey for Women's Health
Joan Oloff, foot doctor and shoe designer, is on a mission to revolutionize the women’s luxury footwear industry. Through years of experience in her practice, Dr. Oloff realized that women...