Joan Oloff, foot doctor and shoe designer, is on a mission to revolutionize the women’s luxury footwear industry. Through years of experience in her practice, Dr. Oloff realized that women will always choose style first and so she set out to design a high heel that would satisfy her patients' style needs as well as meet her medical advice. Not alone in her passion for relieving the pain often associated with high heels, legendary tennis player Billie Jean King, an early investor in the brand, has joined Joan in spreading the word. In a brand new video Dr. Joan Oloff discusses her journey, mission, and story: [embed]https://youtu.be/bRh-WSeBKRw[/embed]