The new Fall/Winter collection of Joan Oloff shoes will be making its debut this August and we can’t wait to show you what’s in store! The collection combines trending styles and classic silhouettes with our new heel technology for happy feet and a stylish closet. The Technology: This season we’re introducing a new and improved heel that will be used in all upcoming collections from fall onward. After hours of research, travel, consultations, and experimenting, Dr. Joan Oloff designed and created her own mold for a new patent pending heel. The new heel is shaped like a pentagon which we’re calling “the house” because of how it looks when upside down. The house shaped heel allows for weight to be more evenly distributed while maintaining the elegant and sleek shape of a narrow silhouette. The new shoes are the best of both worlds: highly functional and comfortable while still looking like the high fashion heel some women crave. The Trend: The upcoming fall collection is filled with some vibrant (as well as classic) colors, textured patterns, and interesting cuts that will meet all of your fashionista needs. One of our favorite trends in the collection is the lace up front, which we’ve incorporated into three different styles: a flat, mid-heel, and high heel. The Core: Every collection released by Joan Oloff is an expansion of who we are and what we’ve set out to do. For this fall, we’ve added technology for a more stable and comfortable shoe, incorporated trending styles, and we’ve also kept the classics because at the core, our mission will never change. We create and provide shoes that will make you feel and look great, no matter if you’re on the trending or classic side.