Victoria Beckham has shocked the world again. After making a name for herself as a fashion designer, former member of the Spice Girls, and most significantly (to us) as a woman who has pledged to never leave the house without her signature sky high heels, she recently announced that she "can't do" heels anymore.  It was the "heel drop" heard round the world when Victoria Beckham took her NYFW FW16 runway bow wearing bright white lace-up sneakers instead of her token 5-inch stiletto's.  In fact, Beckham was famously ordered by her doctors to stop wearing tall shoes during  the 2011 NYFW, yet it took her another 5 years to heed her doctors orders.  Victoria is one who won't go down without a fight though, as she's still vowed to rock her go-to heels on the red carpet...if only there was a fashionable & functional heel out there to solve her problems!

Similarly, Sarah Jessica Parker is another celebrity well known for her love of high heels (Manolo's have always been her shoe of choice), but who has now had to trade them in for flats at the urging of her doctor.  Said Parker, "I went to a foot doctor and he said, 'Your foot does things it shouldn't be able to do. That bone there … you've created that bone. It doesn't belong there.'" She continued by saying, "The moral of the story is, the chickens are coming home to roost. It's sad, because my feet took me all over the world, but eventually they were like, 'You know what, we're really tired, can you just stop — and don't put cheap shoes on us?’"

As a podiatrist and podiatric surgeon, Joan Oloff's sole goal is to keep other women, and especially young women from ending up in the position that Victoria Beckham and Sarah Jessica Parker now find themselves in. Dr. Oloff is looking to re-educate women on high heel health before it's too late while also letting them know that sneakers are not your only answer, there are high heel alternatives available that still allow you to look good and feel great. #FashionWithFunction is the new black.